There is another way to live, create, and lead.
One rooted in soul, not performance.
Before FERMARY, I built Puntarelle & Co and London Fermentary from love and intuition. But even the most sacred beginnings can lose their way in systems that demand speed over presence, performance over truth.
We start with purpose. Then we grow. We hit walls. We get pulled into outdated business moulds and strategies that were never designed to support our deeper calling. And in the noise, we begin to forget who we are. We doubt ourselves. We shrink. We feel trapped.
But there is another way. One that begins within - where alignment replaces hustle, and truth becomes strategy.
This work is for the woman who…
Is building something beautiful, but feels like it's costing her too much.
Is quietly burning out behind her business, brand, or caregiving role.
Is tired of performing, perfecting and producing in systems that were never built for her.
Is longing for more depth, softness, truth, slowness, and connection - but doesn't know where to start. Knows in her body that there must be another way, even if she can't articulate it yet.
Doesn't resonate with traditional "success" or "wellness" models anymore. Craves a new kind of leadership, creation and living - rooted in feminine wisdom, intuition, and soul.
Wants to feel less alone, more remembered, more supported - not by another guru, but by a woman walking the same path.
You don't need to fix yourself. You don't need to find another formula. You just need to remember.
From Food to Frequency
A three-month one-to-one mentoring journey for women at a crossroads.This is the work closest to my heart.
It is for the woman who feels a pull, toward something she cannot yet quite name. Standing between two roads. Often in the second half of her life. Often deeply creative. Often quietly stuck.
I know the ground she is standing on.
From Food to Frequency is not coaching. It is mentorship, guidance, drawn from twenty-five years of building, losing, rebuilding, and learning to trust the deeper signal underneath. I will not hand you a formula. There isn't one. What I will do is walk with you, while you find your own.
Three months. Six private sessions. Direct access in between. A way of working built on presence, not formula.
One-to-one engagement. Full details are shared privately with women who feel called to enquire.
Before we speak
Because this work asks for commitment from both of us, I invite everyone to begin with a short reflection. A few honest questions, for us both. They help me understand who you are and where you are walking right now, perhaps towards what - and they help you sense whether this feels like the right kind of work for you, right now. Working together has to feel right on both sides. Sometimes it does, sometimes the timing isn't quite ours yet, and either way is welcome here. The reflection takes about five minutes.
If your reflection feels like a beginning we could share, I'll send you the full details of the journey and invite you to a complimentary discovery conversation, so we can meet properly and see what feels true.
If this speaks to you - welcome. We are walking together.
— Elena Deminska